- South Australian family-owned winery Oxford Landing is thrilled to unveil its limited-edition wine label in partnership with The British & Irish Lions.
- The collaboration offers rugby fans a chance to win a trip for two people to Australia to experience the Lions Test match in Melbourne.
The limited-edition Oxford Landing label was created to commemorate this special partnership, featuring an exclusive design that merges the distinctive elements of Oxford Landing and The British & Irish Lions and brings the spirit of rugby to UK and Ireland wine retailers in the lead up to the 2025 Australian Tour.
The competition, running from February to April 2025, gives rugby fans the opportunity to win a trip for two people to Australia to experience the Lions Test match in Melbourne. Fans in the UK and Ireland can enter the competition by scanning the code on any limited-edition Oxford Landing wine during the promotion period.
Oxford Landing will also give away instant win prizes and official Tour merchandise.
With the Lions returning to Australia for the first time in 12 years, this unique partnership offers a once-in-a-lifetime opportunity for fans to enjoy great Australian wine and experience one of the most celebrated rugby events in the world.
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“We are proud to support The British & Irish Lions and celebrate the spirit of rugby with our fans,” said Jack Glover, Executive Director Marketing & Sales at Oxford Landing.
“We’re excited to bring the essence of this partnership to life through our commemorative wine label, offering fans a taste of iconic Australian wines as they support their team through this memorable Tour,” Glover added.
The limited-edition Oxford Landing wines will be available from 1 February in major wine retailers across the UK and Ireland, including Waitrose, Sainsbury’s, Tesco, Morrisons, Asda, Coop, Dunnes and Wine Online. Competition entries will close 1 May 2025.
